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    Photo by Alex Lee

    "BARRAGAN was started in New York City in 2014 as an experiment in fashion trends, gender identity, and media consumption. The brand offers an alternative to mainstream fashion by reinterpreting basics in counter-intuitive, even surreal, ways. The brand not only produces fashion pieces but proposes a new lifestyle by incorporating art direction, styling, photography and media to convey a familiar yet alternate reality. In its clothing, BARRAGAN juxtaposes classic womens and menswear silhouettes, cut and pasted in new ways to create mis-matched yet congruent pieces. Basic staples such as the t-shirt and blue jean are re-imagined as skirts, halter tops, dress pants, work shirts, etc. Both women and menswear pieces are reworked to to fit both sexes creating a uniquely gendered, yet genderless collection of clothing.

    Previous seasons have tackled themes such as the consumption of food as related
    to fashion (Spring/Summer 2016), highlighting the transient and ephemeral nature
    of both. Fall/Winter 2016 addressed Internet webcam culture by broadcasting the runway show live on the webcam site Cam4, and by styling diff
    erent layers of dress and undress on the models. By questioning our contemporary ideas of what constitutes fashion, BARRAGAN pushes boundaries to incorporate larger issues such as gender politics, the influence of globalization, and the current speed of media consumption.

    The brand is lead by Victor Barragan, with a team of eight people spanning both Mexico and the US. The clothing is designed in New York City and fabricated in Mexico City using the highest quality fabrics and materials. BARRAGAN pieces are currently stocked in countries across the globe, including stores in the USA, Mexico, Japan, and Australia."


    We asked Victor Barragán to fill in the blanks:

    1. Earth is    us   

    2. Outerspace is     closer than you think   

    3. I feel most comfortable    at early times of the morning   

    4. My spirit animal is     an otter   

    5.   Cook   makes me the happiest

    6. The future of fashion is    art   

    7. I learned the most from     being outside   

    8. The greatest compliment I could receive is     "I love your dog"   

    9. My style mantra is    Ivory to Beige Color Palette   

    10. Sleep or sleep when you're dead     awake to feel it   

    11. If only I could have designed    my studio   

    12. When I woke up today, I felt     anxious   

    13. Most people would say I am    quite   

    14. I shop the most at    Ebay   

    15. I think    dean and deluca    is hilarious 

    16. When on a crowded subway    I feel like home   

    17. Drones are    still weird to me   

    18. Fast fashion is    fast food   

    19. My horoscope sign is     aquarius   and it's spot on/so not:   spot on  

    20. I'm certain of    a comedian   

    21. I'm not so certain of     a chatterbox   

    22. My clothes are for    play with them